[Moeka] "The Mysteries of Cats that Fascinate You" 9. Why is kyuu a cat...?

Today I would like to talk about why "9.kyuu" is a "cat."
"9.kyuu" was born in 2019.

The brand was started with the product concepts of "natural" and "sustainable" and with the desire to create joy in daily life that will create a "sustainable culture" through soap.

The soap from "9.kyuu" is a type of soap called "MP soap," which stands for Melt & Pour.
This is a soap that you can melt and make yourself in any shape, color, or scent you like.

We wanted people to experience the joy of using such an item as soap, choosing and making it themselves, so our first products were the square soaps "Personalize Soap" and "iRoSoap."

The second soap to appear was the trademark cat soap "Hakoirineko."
(It has now been revamped and is now called "Cat Can SOAP" ₍^.,.^₎⟆)

Cat soap was created as a personalized product that can be chosen based on numerology (a number between 1 and 9 that can be calculated from your birthday).

The concept of cat soap is "choose by numerology",
Your favorite color, your favorite scent, or your mood that day.
We want you to enjoy more freedom in your choices.
That is the feeling we put into it.

In this day and age when we can get a lot of information through social media,
Sometimes the act of "choosing" itself can feel difficult.
I want people to enjoy more freedom in their choices.

With this in mind, I was thinking about what motif to use for the soap, and
What kind of creature lives freely? A cat!
This is how "9.kyuu" cat soap was born.

"The Mysteries of Cats that Fascinate You"
Cats have long been cherished as bringers of good fortune.
In ancient Egypt, it was considered a sacred symbol and was said to be an animal that protected people with its excellent abilities.
Cats, who live freely, purify the space and dispel negative energy.
We created cat-shaped soap with the hope that people will be able to live more freely, make their own choices, and live naturally, just like these cats.

We hope these cats will bring you a message of good fortune ₍^.,.^₎⟆