[Natsuki] The inside story behind the creation of the new, hugely popular SWATi BATH PEARL!

SWATi is a historic brand that was founded in 1998.
Among them, "SWATi BATH PEARL" is an item that has thankfully continued to be loved, and has been sold in the same packaging since around 2017.
But...I want more people to know about it.
And I want to update the excitement of SWATi once again.
That was the beginning of this project.

To add a new "excitement" to current items,
We decided to launch a new line called "R" size.
That was about a year ago...
So began a long, long journey of searching for containers from scratch, trying them out, and searching again.

This time, I wanted to create a design that has a presence like a jewelry box, inspired by pearls.
With the cooperation of many people, we were able to get closer to our ideal form.


In fact, this limited edition color, "BLUE," is something special that I had been wanting to create for a long time.
It's a "dream project" that I've been working on for years, with many prototypes and even a sample already completed...♡

We asked for multiple trial scents, and even the slightest difference in color can completely change the impression.
I spent my days imagining, "What would I look like as a pearl?" (laughs)

Surprisingly, the "important package" was decided on very quickly! (laughs)
The design was unanimously decided upon, with everyone saying, "This is it! It's too cute!"


These new items were created with a lot of thought put into them.
A little treat for your daily bath time.
I hope you will feel the excitement during your bath time!