[Amigo] How were they able to produce 366 varieties? The mechanism behind it that is unique to an OEM company

- Behind the scenes of a project that breaks conventional wisdom! -
"Making 366 different types of cosmetics is not something that happens normally."
I often hear that kind of feedback lol

Indeed, from the perspective of common sense in the cosmetics industry, the number 366 SKUs (number of items) may go beyond being "reckless" and may even be close to being a kind of "taboo."

Why were we able to overcome that barrier and continue?
This is the result of our pride as an OEM manufacturer and a sophisticated logic of combination!
It would take several years to create all 366 different fragrances from scratch.

The matrix structure adopted is "12 types of base oils (month)" x "31 types of fragrances (day)."

・12 bases: The foundation of the fragrance that expresses the individuality of each month ・31 accents: The essence that determines the nuance of each day

By combining these elements, we have created "366 Stories" that can accompany you on any day of the year.

This innovation allows us to maintain a consistent brand image while providing diversity to cater to each individual birthday.

- Challenging the conventional wisdom of the industry! -
Cosmetics are typically manufactured in large lots (units) such as 3,000 or 5,000 units, and economic lots are often even larger.

This is because the effort (cost) required to clean the machines and set up the line is the same whether you are making one unit or 3,000 units.

If we were to try to produce 366 varieties using this common sense, we would end up with a huge amount of inventory, which would quickly put a strain on our business.

However, we have taken advantage of our strengths as an OEM manufacturer to build a flexible production system from scratch in our own factory, achieving a balance between the seemingly contradictory elements of "high-mix, extremely small lots."

- A system that delivers "what you need, in the amount you need" -
Our commitment is not only to making but also to selling!

Rather than storing all inventory in mountains, we use a system similar to "just-in-time," where we can order as needed.

We have created a system that is friendly to stores that handle all 366 varieties, allowing them to purchase in single units. This allows stores to reduce their risk a little and meet the demands of customers who want a scent that coincides with their birthday!

It's not something that can be done overnight, as we need to optimize everything from manufacturing background to inventory management and logistics.

The reason we went to such lengths to choose 366 varieties is not because we wanted to be efficient, but because we wanted to bring you the joy of having the perfect scent for that special day.

Your birthday, anniversaries of loved ones.

To brighten up that special day with fragrance, we continue to operate our factory lines and create "that special day."