- Behind the scenes of a project that breaks conventional wisdom! - "Making 366 different types of cosmetics is not something that happens normally." I often hear that kind of...
Santa has come to Asakusa! A story set in December 2025! This is TAMA! On December 22nd and 23rd, just before Christmas, we dressed up as Santa and unveiled 366BIRTHDAY...
I fragrance／9.kyuuのブランドディレクター＆デザイナーの Moeka です₍^.,.^₎⟆今日は『I fragrance』のプロダクトコンセプトである「12星座」について少しお話ししたいと思います。 12星座には「太陽星座」と「月星座」があるって知ってましたか？ When people hear about the 12 zodiac signs, most people think of the 12 categories of "◯◯ zodiac sign" they see in magazines and...
It's already December in 2025. The town is completely in the Christmas mood! Starting tomorrow, SWATi will be holding a pop-up for a limited time :) This time, we will...
Good morning! Hello! Good evening! I'm San-chan, the director of F.room. It's suddenly gotten cold. In fact, the length of autumn itself hasn't changed. Because the temperature difference is large...
SWATi is a historic brand that was founded in 1998. Among them, "SWATi BATH PEARL" is an item that has thankfully continued to be loved, and has been sold in...
